| Recent Publications & Research
"When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition," Information Systems Research (Accepted)
"Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach," Journal of Operations Management (Accepted)
"When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases," Information Systems Research (Accepted, 2019)
"Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps," (with Ghose, A., Kwon, H., and Lee, D.) Information Systems Research, 30 (1), 2019, pp. 154-174
"Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach," Journal of Management Information Systems 35 (4), 2018, pp. 1218-1250 (with Ahn, J., Bae, Y., and Ju, J.)
"Platform Openness, Multi-Homing, and Age Homophily in Online Social Networks," (with Kwon, H. and Kim, T.) Journal of Management Information Systems 34(3), 2017, pp. 768-802
"Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective, " (with Kwon, H., So, H. and Han, S.) Information Systems Research, 27(4), 2016, pp. 919-939
"Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-based Approach," (with Moon, J., Hahn, J., and Kim, T.) Information Systems Research 27(2), 2016, pp.383-402